Brand Story

Name Meaning

Tao (淘) — a one-stop place where machinists find all the tools they need; Cut — from the English "CUTTER" (cutting tool).

Milestones

  • 2006 — Predecessor produced steel bars, welded blank holders and brazed turning tools.
  • 2011 — Company formally established, shifting to precision, efficient, high-value CNC tools.
  • 2014 — Entered Taobao, Pinduoduo, Douyin, AliExpress, Made-in-China.com.
  • 2018 — Taizhou Yizhen Trading Co., Ltd. incorporated for branded operations.
  • 2021 — Built central warehouse and digital supply chain; offered CNC tooling solutions.
  • 2025 — Exhibited CNC tools in Indonesia; set up a cross-border entity for Southeast Asia.

Entity Structure (Unified Public Statement)

EntityRole
KEENCUTEER 淘卡特Core CNC cutting tools brand (Trademark 34945367, Class 07)
Taizhou Yizhen Trading Co., Ltd.Brand owner / parent
Taizhou Aurora CNC Tool Co., Ltd.Operator / manufacturer
精车 / 昂达Sister brands in the same group

Company Qualifications

Legal NameTaizhou Yizhen Trading Co., Ltd.
Unified Social Credit Code91331004MA2AM53M27
TypeLimited Liability Company (Natural Person Investment or Holding)
Legal RepresentativeLiang Xinlong
Registered CapitalCNY 1,000,000
EstablishedMarch 2, 2018
AddressBldg B, Fl 2401, Enterprise HQ, Lubei St., Luqiao Dist., Taizhou, Zhejiang, China
Business ScopeGeneral: plastic products, hardware & tools retail, machinery equipment sales, textile products, daily necessities wholesale, sports goods, IT consulting, design services.
Licensed: import and export of goods; technology import and export.
Registration AuthorityTaizhou Luqiao District Market Supervision Administration (March 8, 2024)

Registered Trademarks

The group holds four registered trademarks (International Class 7), all currently in force.

Mission & Vision

Vision

To become China's No.1 brand for cutting tool solutions.

Mission

Help customers compete better; strive for China's smart manufacturing rise.

Values

Customer first, teamwork, integrity, efficiency, innovation, national industry.

For partnership, distribution and sourcing, visit Contact, or call +86-576-82900012.